In partnership with Sandwell College, we concluded our 2023 Skills Development Programme, which saw four placement students volunteer with us in digital marketing. The initiative let them hone their skills while contributing significantly to our internal projects.
Bridging education and experience
The programme gave students practical experience in digital marketing, an increasingly vital skill. Working closely with our team, they applied their classroom knowledge to real-world scenarios, setting them up for success at university and beyond.
The placement experience
1. Real-world application
The students worked on social media management, content creation, email marketing and analytics, gaining an understanding of the practical side of digital marketing.
2. Mentorship and guidance
Our team offered insights into industry best practice and new strategies, with regular feedback sessions so the students were always learning and improving.
3. Contribution to HIANA's projects
The students helped enhance our online presence, created engaging content for our social media channels, and supported our fundraising campaigns through targeted digital strategies.
“Volunteering with HIANA was a transformative experience. I gained practical skills in digital marketing that I couldn't have learned in the classroom alone. The support and mentorship from the HIANA team were amazing, and I feel much more prepared for university and my future career.”
Looking ahead
The programme's success reaffirmed our commitment to creating opportunities for young people, and we're already planning to expand it. If you're an educational institution or business, consider partnering with us to offer placements.
